Evaluation Q3. What kind of media institution might distribute your media product and why?

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The production company we used for our film opening was Mural Films. The reason why we used the name 'Mural Films' was so that it sets the scene as a Mural is a piece of art painted onto a wall or ceiling. They are used to express feelings and tell a story. We thought this was best to represent our production company as it is a teen drama which consists of different emotions and conflicts within the narrative. For our distribution company we decided to use the name 'Fun House Distributions' as this name is unique and could represent the stereotypical, joyful teen films.

We decided that both our production company and distribution company are independent due to films with a similar narrative/location such as 'Shank' and 'Kidulthood' who are produced/distributed by smaller independent companies such as 'Revolver entertainment'. These films are based on gritty urban estates just like our film.

An independent film company is most suitable for our film as independent film companies focus more on the story being told through the use of controversial factors such as explicit scenes which are realistic and don't sugarcoat the story like in big budget hollywood films. Although we do want our film to be entertaining, it is important that it's also educational even if that may require the use of bad language or severe violence. However, the downside of using an independent production company is that the low budget means that we won't benefit from popular stars, which attract their fans. This results in less revenue for the movie. Furthermore, the equipment will be cheaper as they have a low budget which means our film quality won't be as good as if it was funded by a major hollywood production company.
An independent distribution company means that the marketing will be less effective than if we were with a major distributor as there wouldn't be billboards advertising our movie as well as posters all around the city.

Studio Canal and Revolver entertainment are both distributors which distribute films with a similar theme to 'Jacked'. By using a distributor such as these for example, we will be shown directly to our target audience as these independent distribution companies are known mostly for their films which are based around being teen drama's.