Evaluation Q5: How did you attract/address your audience?

Attracting and addressing the target audience was long process as you need to use the right websites, advertisement, and speak in the right manner. As the target audience for Jacked is 15-18 year old my group and i had to promote on social networking sites that 15-18 use on a regular basis which is Twitter, Facebook and Instagram.

Facebook is used to share whats going on with your friends and family, having advertisements on the sidebar of it would make the target audience feel that it worth watching if they see it on every page they go on , on facebook, also the fact that the can share the Jacked movie page, enables more people to have a look at it which would then start a trend, making it well known on a wider scale. Instagram is used to share photos and videos which everyone can see, by posting promotional photos of the film, with actors behind the scenes, bold striking images would capture an viewers eye and make them want to know more about the film and eventually make them interested in watching it. 

Having a rough cut and receiving comments from my teachers was very useful when compiling the final outcome together because we could see that our initial thoughts for the opening had to be changed to make sure that it appealed to our intended audience. For example we wanted to have the film in black and white to make it seem more gritty, but as we was filming, the scenery and colors that was around made it more effective to show an estate in a urban area in a major city. When looking at the rough cut we could see where the right cuts needed to be made, where the credits could go and to get a feel of how it will look when its done.

There are a few things that i feel that Jacked would appeal to the target audience my group and i were aiming for such as:

• Story line: The story line in the opening creates the sense of drama that teenagers seem to have in their life, although they're not looting and doing crime, maturity and common sense is a common theme in teenagers life right now, so these themes are something that 15-18 year old can relate to.  
• Action: Action is something that really excites and thrills people these days when watching our film, even though the sub-genre for Jacked is Crime/Drama the action within the film will having the audience questioning the decisions made by the actors. 
• Sound: For Jacked my group and i decided to have an upbeat reggae track that goes to the pace of the running, the track is very engaging, and gets people going, the music then changes to an retro 1970s beat to build the suspense making the audience wanting to know what was going to happen next, the sounds creates a sense of the beginning of the end.  

After showing teenagers between the ages of 15-18, i asked them a few questions about the the opening to the film and what they thought about it, and their understanding of the film.

Most of the teenagers said that the film mainly appealed to teenage boys and possibly adults in their early 20s, this is because of the themes that we presented in the opening.