Evaluation Q5: How did you attract/address your audience?

We decided that our audience will be teenagers between the ages of 15 and 19. However we intend to make the plot more complex as the film later develops into a law genre. Therefore some 20+ year old's may also be interested in watching our movie; as they can find the more complex drama interesting and then the teenagers would find the action interesting. However 20 year old's will also be interested in the misbehavior that the teenagers get up to as they can relate to them later. 

                                                       
                                                                    Locations

 All of the locations seen on the screen are part of a real estate as we filmed at Rojal's home. We believed that the locations will interest our target audience as they are able to relate to the estates, playground, and bus stops. We preferred to use darker colours as London is sometimes stereotyped as being gray, This also relates to our story-line as it develops into a very dark drama.We made Ismail run around all of the estate; because this is a good way of establishing the location. The bus stop was used as cinematography, we also found out that teenagers enjoy finding out fun facts about the movies they watch. Therefore instead of having Ismail running pass the bus stop with no one there. We asked Ashley to wait at the bus stop and used her as a cameo.

   Music

We used this song as we were inspired by the Slow reggae from La Haine. However we needed to find a fast pace beat as the slow reggae didn't suit the situation of the movie. This means that we had to use an in-between soundtrack so there was a mix of fast and slow pace when they meet at the house. This is also a good soundtrack because the the content of the song includes themes of drugs. Therefore this also relates to teenagers. Its also a stereotype. As soon as all 3 teenagers are shown in one shot the song mentions weed. So this influences the audience to think that these teenagers are also involved with drugs. Which the majority of teens and 20 year olds can relate to.

  Title 

The title of the movie developed from Sheeps Riots to Jacked. We used street slang so the audience can relate to the movie. But they will also find it interesting because they will know what Jacked translates to. So they will know that the movie is for them because of the title of the movie. Jacked is also a catchier name then Sheeps Riots. We also changed it because the first 2 minutes of the movie you see Ismail stealing "Jacking" the laptop, so the audience will instantly know that the movie has a theme of crime. We also had the BBC sounds as they the majority of 20 year olds and some teenagers will be able to recognize the music. This will also appeal to some target audience as they will be interested in whether the movie is real or not as the BBC soundtrack is a real news report.


 We interviewed our target audience and asked them what they like most about your movie
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