Evaluation Q5. How did you attract/address your audience?

In order for our teen film to appeal to our audience we needed to ensure a few things. Firstly, the crime/drama genre of our film appeals to our audience as teens mainly enjoy drama or action in movies.  The fact that our opening is based around the riots makes this even more appealing as teens found the riots very controversial.

Having three main actors can be difficult but at the same time may draw in a large audience. In our opening, we have Noah, the bad boy who enjoys stealing, Vince the cunning backstabber and Raheem the good boy who isn't distracted by the riots. Stories where there is a binary opposition significantly stronger than the other will attract many people who will automatically side with the one who is considered 'outnumbered'. This is common in teen drama's such as 'Loser' for example where the new guy is considered as a 'loser' for how different he is and gets bullied. As an audience member, I found that I instantly sided with this character and hoped he would overcome this.



The music in our film is young and energetic which matches the swift running in the opening as well as the fast pace match cuts. This genre of dub-step/reggae is popular with teens, which makes viewing the opening more comfortable. the music then fades out into a retro 1970s beat, building suspense and making the audience curious as to what is happening next. The location of our opening is an urban area in Hackney, East London. Teenagers who either live in Hackney or are familiar with this location will understand that crime is common in this specific area.

Our rough cut feedback  was very useful as we made many changes such as making the cuts smoother to make the opening look more realistic as well as identifying where the opening title sequences should go. We initially wanted to have the film in black and white to make it seem more gritty, but during filming, we felt that it would be best to leave the film in colour in order for us to show the environment clearly and set the scene, which was the point of our opening, giving the audience a glance at our surroundings. 

In order to ensure our film reached our target audience we had a screening of the film and asked the audience what they thought. As well as this, we used the internet to our advantage and used social networks such as Facebook as a promotional outlet for our film. So far, we've reached our audience through Facebook and Instagram and these outlets have gained a lot of awareness for our film. All the likes have been helpful and comments have been positive. On Facebook people can like/share our page to their friends, increasing awareness of the page and since our page receives more awareness, more and more people see our posts about the film. Instagram is a smartphone application which is used to share pictures and 15 second videos. In order to promote 'Jacked' we utilised Instagram effectively by posting the advertising logo for the film and in the description of the image we had the slogan '3 boys, 1 decision that changes everything' which will have people curious as to what might actually happen in the film. The more likes we get on the image, the more awareness it gets as people can see what their friends have liked on their feed, causing them to check it out for themselves.














Below is a video of interviews, where we interviewed some of our target audience after they watched the film and what it is about the film that makes it appeal to them. Although our target audience was mainly male, we found that many females could relate to it due to the social issue faced by both genders of a corrupt friendship through silly decisions as well as social issues such as feeling inferior and peer pressure.